Strategic social media and content marketing, grounded in storytelling, influence, and impact.
expertise
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Social media strategy and management
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Original content creation across platforms
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Event concepting, curation, and execution
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Influencer partnerships and program development
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VIP and influencer gifting
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Brand storytelling through digital campaigns
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Audience engagement and community cultivation
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Platform-native optimization (Instagram, TikTok, more)
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360° marketing strategy and execution
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Email marketing and lifecycle communications
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Website content strategy and digital presence development
about
Arielle Trop is a strategic communications and social media expert with over a decade of experience building brand equity through digital storytelling, influencer programming, and integrated campaigns. With a refined eye for content and a proven track record across beauty, fashion, and lifestyle sectors, she blends creative vision with analytical rigor to drive meaningful engagement and business results.
Most recently, Arielle led social, influencer, and PR strategy at Clé de Peau Beauté, where she scaled digital performance and built award-winning programs that resonated with both consumers and industry tastemakers. Her background includes leadership roles at Joe Fresh and Jonathan Adler, where she shaped brand narratives through celebrity partnerships, editorial content, and high-impact events.
Today, Arielle partners with clients to craft thoughtful, elevated social strategies that connect, convert, and endure. During her free time, she writes this substack.
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